Effective Date: Feb 14, 2025
The Better Co. values your privacy and is committed to safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. By accessing or using our services, you consent to the data practices described in this policy.
1. Information We Collect
We collect both personal and non-personal information to improve your experience and manage our services effectively.
Personal Information
Personal information refers to data that identifies or can be used to identify you personally. The types of personal information we may collect include:
- Contact Information: Name, email address, phone number, mailing address.
- Subscription and Payment Information: Payment details, billing address, and subscription preferences.
- Account Information: Username, password, and other details related to your subscription to our co-ownership services.
- KYC / AML: The Better Co. adhears to Federal “Know your customer” & “Anti-money laundering” laws which require us to collect and verify certain personal identification. This is done by a certified 3rd party provider.
Non-Personal Information
Non-personal information is data that does not identify you personally. This may include:
- Device and Usage Information: IP address, browser type, operating system, pages visited, time spent on our site, and interactions with our services.
- Cookies and Tracking Technologies: We use cookies to enhance your experience on our site, track usage patterns, and personalize content. You can manage your cookie preferences through your browser settings.
2. How We Use Your Information
We use the information we collect for various purposes, including:
- Providing Services: To process your subscription, manage your co-ownership, and deliver the services you’ve requested.
- Communication: To send you important updates, notifications, and promotional information related to your subscription and our offerings. You can opt out of marketing communications at any time.
- Improving Services: To analyze usage patterns and improve our website, services, and overall user experience.
- Security and Compliance: To ensure the security of our services, prevent fraud, and comply with legal obligations.
3. Sharing and Disclosure of Information
We do not sell, rent, or lease your personal information to third parties. However, we may share your information in the following situations:
- Service Providers: We may share your information with third-party vendors and service providers who assist us in operating our business, such as payment processors, property management services, and marketing platforms.
- Legal Compliance: We may disclose your information if required by law, such as to comply with a subpoena, legal process, or regulatory request.
- Business Transfers: If The Better Co. is involved in a merger, or acquisition, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your personal information.
4. Data Security
We use industry-standard security measures to protect your personal information from unauthorized access, alteration, or destruction. While we strive to protect your data, no system is completely secure, and we cannot guarantee the absolute security of your information.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.
6. Your Rights and Choices
Depending on your location and applicable laws, you may have the following rights regarding your personal information:
- Access: You may request access to the personal information we hold about you.
- Correction: You may update or correct inaccurate or incomplete personal information.
- Deletion: You may request the deletion of your personal information, subject to certain exceptions.
- Opt-out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in any marketing email or by contacting us directly.
To exercise any of these rights, please contact us at [Insert contact email address].
7. Cookies and Tracking Technologies
We use cookies, web beacons, and other tracking technologies to enhance your experience on our site, personalize content, and analyze usage patterns. Cookies are small text files that are stored on your device when you visit a website.
You can choose to disable cookies through your browser settings, but please note that some features of our site may not function properly without them.
8. Third-Party Links
Our website may contain links to third-party websites, services, or applications that are not controlled or operated by The Better Co.. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.
9. Children’s Privacy
Our services are not intended for use by individuals under the age of 18. We do not knowingly collect or solicit personal information from children under 18. If we become aware that a child has provided us with personal information, we will take steps to delete such information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting a prominent notice on our website or by directly sending you an email. The updated policy will be effective as of the date it is posted on this page.
11. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using our contact form here: Contact